Privacy Policy

1. Who We Are

Alexander Legacy Ltd ("Alexander Legacy", "we", "us", "our") is a company registered in England and Wales under company number 17403568, with its registered office at 128 City Road, London, EC1V 2NX. We provide estate planning services, including Wills, Lasting Powers of Attorney, Trusts and related advice.

This policy explains how we collect, use, store and protect personal information when you visit our website, get in touch with us, or become a client.

2. Information We Collect

We may collect the following types of information:

• Contact details you give us, such as your name, email address, telephone number and postal address — for example, when you complete our consultation or brochure download forms.
• Information you share with us during a consultation or in the course of instructing us, which may include details about your family, finances, property and personal circumstances relevant to your estate plan.
• General technical information about how you use our website, such as pages visited, collected through Google Analytics.

3. How We Use Your Information

We use personal information to:

• Respond to enquiries and provide the services you've asked for
• Prepare and deliver estate planning documents and advice
• Send information you've specifically requested, such as our brochure
• With your consent, send occasional updates about our services
• Meet our legal and regulatory obligations

4. Our Legal Basis For Processing

Under UK data protection law, we rely on: performance of a contract, where you've instructed us; consent, for example when you request our brochure or opt in to marketing; and legitimate interests, for example keeping records of enquiries.

5. Sharing Your Information

We do not sell your personal information. We may share it with the service providers who help us run this website — currently our website hosting and enquiry-form provider, and Google Analytics for website usage statistics — and where we're required to by law. Any third party handling data on our behalf is required to protect it to the same standard we do.

6. How Long We Keep Your Information

We keep personal information only for as long as necessary for the purpose it was collected, and in line with our professional and legal obligations. Retention periods vary depending on the type of record — for example, documents connected to a Will, LPA or trust may need to be kept for a number of years after our relationship with you ends, and in some cases for the lifetime of the document. We review the personal information we hold periodically and securely delete or anonymise it once it's no longer needed.

7. Your Rights

Under UK GDPR, you have the right to: access the personal information we hold about you; ask us to correct inaccurate information; ask us to delete your information in certain circumstances; object to or restrict certain processing; and request that your information be provided in a portable format. To exercise any of these rights, contact us using the details below.

8. Cookies

Our website uses cookies. Some cookies are essential for the site to work correctly. We also use Google Analytics, which uses cookies to help us understand how visitors use our website — such as which pages are viewed — so we can improve it. Google Analytics cookies are not essential, so we will ask for your consent before they're set, and you can decline without affecting your ability to use the site.

9. Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal information against loss, misuse or unauthorised access. This includes keeping the devices and systems that hold client data password-protected, and using encrypted storage for sensitive files.

10. Making A Complaint

If you're unhappy with how we've handled your personal information, please contact us first so we can try to put things right — see our Complaints Procedure. You also have the right to complain directly to the Information Commissioner's Office (ICO), the UK's independent regulator for data protection, at ico.org.uk.

11. Changes To This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated date at the top.

12. Contact Us

If you have any questions about this policy or how we handle your information, please get in touch:

Alexander Legacy Ltd
128 City Road, London, EC1V 2NX
info@alexanderlegacy.co.uk
+44 7538 879474